Your Google Rank shows where your brand ranks on average in relevant Google search results for whatever locations are visible on the map. A lower rank means you’re ranking higher in search results. For example, if your brand’s average rank is 2, that means that across all locations within that selected area, your brand is usually the second result on Google.

This metric is available as a stand-along metic on the Map and Visibility Report View, and is calculated as part of the Visibility Score on the Scout Home page.

 

Map View

In the full page Visibility Report, you can see a breakdown of what percent of your locations are within each range of rankings.

Click See Details to get a more detailed breakdown in a graph.