Insights are powered by benchmark data in the Location Performance Chart. The chart allows you to drill down into the data that drives your Visibility Score and Visibility Actions and quickly see where your brand is in relation to your competition. The benchmarks are calculated based on metrics from the top performers in the location. The chart is only available at the bottom of the Visibility Report view. You can export the chart as a CSV file.

Location overview 

When viewing multiple Scout locations in the map, you can see individual metrics for each location in the Performance Location table by default (Location overview toggle). 

Location overview (default)

To view all metrics for a single location, click the location name in the left column. This only shows metrics for the selected location against local competitors. 

Single location view for all metrics against competitors  

To drill down into a single metric for all locations, click the metric name at the top of the table row to view the Metric Details page.

Single metric view for all locations

Metric overview

Toggle to Metric overview to see all selected metrics with averages among your locations, and compare how many locations are above versus below benchmark for each metric. This view offers a more simplified, high-level version of the data. Click the metric name in the left column to view the Metric Details page. 

Metric overview

Table filtering and sorting

You can sort metric values in ascending or descending order by clicking the arrow next to the value in the metric column.

You can also filter the table by metric, allowing you to only view the metrics that are most applicable to you. Previously, the table showed all metrics, which made it very large and more difficult to read. To filter by metric, click the View drop down above the table and select or deselect metrics as desired. Then, click Apply. 

In addition to metrics filtering, you can choose to view metrics as numeric values or as percentages. Numeric values show how many of a certain metric are above or below the benchmark. For example, if the benchmark for Google photos is 100 photos and your location has 110 photos, it is above benchmark by +10 (numeric), or 110% (percentage). To change the value type, select either Percentage or Numeric using the toggle above the table. This toggle is also available on the Metric Details page.