Scout Actions are the specific improvements identified across your locations that you can take to support your Win Rate. Each action represents one possible improvement at one location. Actions are grouped by improvement type — such as "Get more reviews" — so you can address the same issue across multiple locations at once.
Scout Actions are located on your Scout Home Screen.
How Actions are Created
An action is created when a location falls behind on one or more performance indicators. This happens when a location:
- Is missing data that follows an established SEO best practice, such as a phone number or business description
- Trails local competitors on a key metric, such as review count
- Falls below a research-backed benchmark, such as a review response rate below 50%
The number of locations on each action card reflects the unique locations that need a given improvement.
Actions fall into two categories:
One-time fixes are actions triggered by missing data, such as a missing phone number or business hours. Once you add the missing information, the action should resolve after your next scan.
Ongoing actions are triggered by performance against a benchmark, such as review response rate or photo count. These require consistent effort over time. An ongoing action will only resolve once the location exceeds the benchmark across all related performance indicators, and may reappear if performance drops again.
How to Use Visibility Actions
Actions are listed in priority order based on their potential impact on your Visibility Score. Work through them top-down for the highest probability of improvement.
To export a list of affected locations needing action: Select Download locations on any action card to export a list of affected locations, including entity ID, Yext ID, name, and address fields.
To see what's driving an action: Select What's driving these actions? on any action card to see the specific performance indicators that triggered the action and the count of impacted locations.
To view benchmark details by location: Select View location details on any action card under “What’s driving these actions” to review the benchmarks used to evaluate each location and see how each location performs relative to those benchmarks.
How to Resolve Your Actions
By Downloading a List of Relevant Locations
Each action card includes a link to the part of the platform where you can resolve it — for example, the Knowledge Graph, Reviews, Social, or Pages. If you have too many locations to address individually, use Download locations to export the affected entity information. For CTAs like “Update entities”, export locations, and make updates to fields directly to address actions in bulk. For CTAs like “Send review invitations”, “Respond to more reviews,” or “Update pages”, you can use the entity export to create filters in the platform and take action on the impacted locations.
Using the Action Center
If you are participating in the Action Center beta, you will now see Scout actions directly in the Action Center. Click View in Action Center in the top right corner of the Scout Actions section to open Action Center.
To join the Action Center beta and enable the feature in your account, navigate to Account Settings, click Account Features, and toggle Action Center to On. You will be prompted to accept the beta terms and conditions.
For more details about Action Center, reach out to your account team.
Scout Actions and your win Rate
Resolving actions does not guarantee an immediate change to your Win Rate. Win Rate improvements typically occur over time as search engines recognize updated signals. Consistently resolving actions, especially ongoing ones, is the best way to support long-term improvements in win rate.
Supported Actions
Below is a list of supported actions you may find in Visibility Actions.
- Add relevant business attributes
- Add a business description
- Add a phone number
- Add social media links
- Respond to negative customer reviews
- Respond to reviews more quickly
- Respond to more reviews
- Add business hours
- Add a cover photo
- Add a profile photo
- Add or refresh photos
- Add or refresh videos
- Add an address
- Add a primary business category
- Add business schema
- Make your website mobile-friendly
- Update website title to include city & state per location
- Add a local landing page
- Publish posts regularly
- Get more customer reviews