On some review sites, customers leave reviews for your brand as a whole rather than for specific locations. Yext supports brand-level review monitoring for Google Play Store, Apple App Store, Indeed, Glassdoor, and TrustPilot. This article covers how to set up brand review monitoring.

Set Up Brand Review Monitoring

To pull in brand-level reviews, you need to create a Brand entity and assign it a license.

Step 1: Enable the Brand entity type

If you have not already enabled the Brand entity type in your account, see Enable Entity Types for steps.

Step 2: Create a Brand entity

Add a Brand entity and fill in the fields relevant to the publishers you want to monitor:

• Indeed and Glassdoor: fill in the Name field. Yext matches your brand based on name, so make sure it closely matches how your brand appears on those publishers. If the name does not match closely enough, you may need to create a separate entity with a name that does match.
• Google Play Store: fill in the Android App URL field.
• Apple App Store: fill in the iOS App URL field.
• TrustPilot: fill in the Name field and link your TrustPilot account. See Link Your TrustPilot Account for steps.

If you already have a Brand entity set up for another purpose such as social posting, you can use the same entity — just add the relevant fields.

See Add a Single Entity for steps on creating a new entity.

Step 3: Assign a license

Assign the Brand entity a license from the Ultimate package, Professional package, or Review Monitoring add-on. See Assign Licenses and Feature Packs to Entities for steps.

Once these steps are complete, Yext begins scanning for reviews. When reviews first appear, validate that the Brand entity has been matched to the correct listing by clicking through to the review and confirming it leads to your brand's page on that publisher.

Note: When a publisher is first added to brand review monitoring, Yext pulls in all historical reviews. After that initial scan, Yext scans for new reviews weekly.